GUIDELINES FOR PROMOTING TOURISM IN MAHANATHI SI TANDON AREA, KHONG DISTRICT, CHAMPASAK PROVINE, LAO PDR CASE STUDY: KON-DON DET VILLGE, KHONG DISTRICT, CHAMPASAK PROVINE, LAO PDR

In the study of tourism promotion guidelines in the Mahanathi Si Tandon area, Don aims to investigate the tourist identity of visitors to the tourist attractions in Kon-Don Det Village and their satisfaction...

Abstract

In the study of tourism promotion guidelines in the Mahanathi Si Tandon area, Don aims to investigate the tourist identity of visitors to the tourist attractions in Kon-Don Det Village and their satisfaction with the marketing strategy of the tourist attractions. The research technique used was a questionnaire (Questionnaire) to randomly select 400 samples from Khazanie's unknown population (1996: 403).

Data analysis using computer software (SPSS: Statistical Package for the Social Science) to analyze the frequency value, percentage value, average value, and standard deviation value as well as Pearson's Product Moment Correlation Coefficient statistics to analyze the relationship between identity recognition and tourist satisfaction. The results of the study show that:

51.27 percent of the respondents, or respondents, are women. They make up 28.68 percent of people between the ages of 31 and 40. The majority of them are single, making up 59.14 percent of the total; they have a bachelor's degree, making up 60.41 percent of the total; they work as private employees, making up 26.65 percent of the total; and they earn between 1,500,000 and 1,500,000 kip, making up 38.83 percent of the total.

 As for the recognition of the tourism identity of tourists towards the community of Condo-Dondet Village, the overall picture shows that it is at a high level with an average value equal to 3.71, in terms of lifestyle with an average value equal to 3.79, followed by tradition and culture with an average value equal to 3.70, and finally in terms of tourism management with an average value equal to 3.63. Part is the satisfaction of tourists overall at 3.66, by environmental physical value average of 3.92, the products have a value average of 3.89, surface process with cost averages 3.65, clinical sites and channel management distribution with 3.64, part human process resources with a 3.56 and price with a value average of 3.48. With all this in the satisfaction level and only the promotion of market value average of 3.48 in the middle and the touch with the analysis fee concession right u touch style Pearson Correlation of hand grip of hand grip with a significant statistical level of 0.01.