Factors Affecting on Decision to Consume Clean-Agricultural Vegetable in Pakse City Champasak Province

Study (Factors Affecting on decision to consume clean-agricultural vegetables in Pakse City Champasak Province aimed to 1) to study the importance of factors affecting...

Abstract

Study (Factors Affecting on decision to consume clean-agricultural vegetables in Pakse City Champasak Province aimed to 1) to study the importance of factors affecting the decision on consume clean-agricultural vegetables in Pakse city Champasak Province 2) To compare factors affecting the decision on consume clean-agricultural vegetables in Pakse City. Champasak Province By separating general information of consumers in Pakse city. Champasak Province 3) To study the relationship of factors affecting the decision on consume clean-agricultural vegetables in Pakse City. Champasak Province. The sample group used in this research are customer buying decision vegetables from clean-agriculture in Pakse City Champasak Province, amounting to 400 samples, The research tool was questionnaire, data analysis with descriptive statistics or basic statistics such as frequency, percentage, mean and standard deviation, hypothesis testing using inference statistics such as t-test, One-Way ANOVA or F-test and Post-hoc comparison by LSD and Pearson Correlation.
The results of this study found that: 1) Factors Affecting Customer Buying Decision of Vegetables from Clean-Agriculture in Pakse City Champasak Province are generally at a high level with an average value of 4.51. 2) Compare the factors that affect the decision to choose a buying vegetable from clean-agriculture by distinguishing according to the general information of customer, seeing that customer with different genders have given the importance of the factors that affect the decision to choose buying vegetables from clean-agriculture that is not different. Next customer of different age, occupation, income have given the importance of the factors that affect the decision to choose buying decision vegetables from clean-agriculture that is not different, and Tourists of different level of education with different have given the importance of the factors that affect the decision to choose buying decision vegetables from clean-agriculture that is different 3) Study the relationship of factors affecting the decision on consume clean-agricultural vegetables in Pakse Champasak Province found that the relationship between factors affecting the decision on consume clean-agricultural vegetables in Pakse City Champasak Province has a high to very high overall relationship.