Behavior and willingness to pay of foreign tourists for the fee to visit the Vat Phou Champasak World Heritage

Abstract

This study is study of Behavior and Willingness to pay for the fee to visit Vat Phou Champasack World Heritage of Foreign tourists, Evaluated the Willingness to pay of the foreign tourists for the fee to visit by Contingent Value Method (CVM) by Payment Card Technique ( PC)
The result revealed that: The impression level after visiting Vat Phou Champasak of Asian tourists at different levels by the Asian tourists' impression level is higher than Asian tourists, in terms of willingness to pay a visit to Vat Phou Champasak of the non-Asian tourists are willing to spend more than tourists from Asia is US$ 6.10 per US$ 5.75
Test result of personal and behavior factors of tourists who visit the Vat Phou Champasak to willingness to pay a fee to visit as factors of individual age, occupation and income are different to the willingness to pay a fee to visit Vat Phou Champasak while factors of gender and education of both groups are willing to pay a fee to visit Vat Phou Champasak differently, For the behavior factors that included the inheritance and other destinies in the traveling to the willingness to pay to visit of both tourists are different, Otherwise the factors of tourism experience in others Heritage, the main purpose of visiting and time using to visit Vat Phou to the willingness to pay a fee to visit are no different.